The patented concave striking face improves your game by compensating
for a player’s aiming error, something a conventional straight-face
putter fails to do. Although the concavity of the AeroCurve Putter
face is insignificant to the naked eye, its effect on putting
efficiency is remarkable!
The best way to putt the ball is by aiming the center of the
putter’s striking face toward the center of the hole, as
shown below. But a consistent pendulum swing, 100% of the time,
is impossible. Most golfers commonly strike the ball with an open
or a closed face. Striking the ball closer to the toe or heel
end of the putter will cause the ball to miss the center of the
hole.
As shown below, the AeroCurve Putter always aims the ball toward
the center of the hole, from any point on the putter’s striking
face. The patented concave curvature of the striking face compensates
for misalignments in your putting aim (i.e. slightly open or closed
face at the point-of-contact), thereby always directing the ball
to the hole.